Wake up the monster in your product team.
Conflicts across areas. Decisions nobody takes. Ownership nobody assumes. Your team is busy, but your product isn't moving. I work on both sides: the product and the way your company builds it.
Most product teams aren't broken. They're asleep.
We argue a lot across teams, and the product doesn't get better for it.
Sales leads, so our roadmap is a pile of features for every client. Nobody can manage it, and the long-term view is gone.
AI agents arrive, but the way we work stays the same.
How I wake up the monster
Product and management, together. I don't stop at the product team: strategy, teams, culture and the bridge to Sales and Marketing.
There's no certainty in product. There's discipline, and we build it together.
Understand where you are
I explore three layers. It: strategy, roadmap and metrics. We: how teams work together. I: the people. You get a clear diagnosis of what's holding you back.
Move on several swimlanes
From quick wins in the roadmap to better ways of working and a strategy we co-create. We invest as much in your product culture as in your roadmap.
Make it happen, 1% every day
Once direction and priorities are clear, discipline does the rest. I lead execution in product and culture, aligned with Sales and Marketing.
Hand over and step out
I help you hire and onboard your permanent product leader. The team keeps the way of working. I step out.
How we can work together
Product diagnosis
Why do decisions get stuck? Why do teams argue while the product stays the same? Who really owns what?
You'll know what's holding your team back, and you'll have a plan to move. Then you decide: run it with your team, or with me as your fractional CPO.
Fractional & interim CPO
I lead your product function part-time, or full-time while you hire.
Coaching
1:1 sessions for heads of product and senior PMs, on a real situation you're living right now.
Workshops
Hands-on sessions for product teams.
What people I've worked with say
“I thought I knew about Product until I met Hernán.”
Worked with Hernán at Lifull Connect
“Working with Hernan was a game changer for the product culture and vision of the whole company.”
Reported to Hernán at Lifull Connect
“His knowledge and skills were crucial at navigating the organization in a transition to a more customer centric & product led culture.”
Reported to Hernán at OLX
“Hernan's guidance has been invaluable to me, and I credit much of my success in this role to his influence.”
Reported to Hernán at OLX
“He has the ability to challenge you all the time and that makes you get the best out of yourself.”
Reported to Hernán at Lifull Connect
“If I had to choose a word to define him, it would be: Innovation!”
Worked with Hernán on the same team
You don't need to be empowered.
The power is already yours.
The monster was always in you. I help you see it: the power to decide, to own and to jump to the next level.
I'm Hernán Castagnola. I've built consumer marketplaces at Playtomic, OLX, Lifull Connect and eDreams ODIGEO, and I started The Product Monster in Barcelona in 2019.
Meet Hernán on LinkedInStart with a diagnosis.
Let's jump to the next level!
Let's talk about where your product is and where the next peak could be.
Book a call